Local SEO – what it is and why you need it

Local SEO is becoming one of the main components to every company and brand that pursues long-term success across search engines. By using it, you can grow your business and make more money. But what does exactly the term ‚local SEO‘ mean? In this article we are going to share with you all the information you need to know about its way of work and advantages. So, let‘s start.

 

Local SEO is an online marketing strategy which helps companies promote their products and services to local customers. It is focused on providing results that are relevant to a searcher based on their current location. How does the whole scheme work? Well, millions of people use the net every day to find the best businesses in their region. If they search for ‚best nightclub‘, Google will provide them with the results that are nearest to them.

 

So, now we move on to the next important question. And that is how to make your website more local friendly. The first thing you have to do is create a Google Places for Business page and make sure your profile is fully completed (address, contact details, etc.). Providing all the necessary information helps Google understand your business better and relate it to specific localised searches.

 

After that you have to link your Google Places page to a Google+ Local page. This page is better for social interaction as it can include posts, images and reviews. When starting to use Google+ Local, you should do some important things. Like adding the relevant keywords for your business, associating with the right category as well as creating a listing for each of your physical locations (or branches). That way you can fully use the opportunities of local SEO and make your website more visible to customers than ever.

Local SEO – what it is and why you need it
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