What is SEO Optimization and how it might help my business?
SEO is a process where changes are made to the site in a way that it becomes “likeable” for search engines like Google, to take the first places by using the keywords that we expect to be searched with from our potential customers. For this purpose adjustments in the content and metadata are made, keywords are being analyzed and new ones were added, if necessary the overall architecture of the site changes, links between the different pages are created and a new content is being published. Ranking on first places on Google’s results means that more people are interested in what you offer; they want to learn about you and come into your site. This presumes more sales and higher profits.