When we are talking about events, social media marketing is usually preferred to SEO. And there is a logilcal reason for that. Most people see the search engine optimization as a long term strategy for improving one site‘s search rankings. On the other hand, social media is the place for ‚quick wins‘ and gaining a temporary popularity. However, SEO can also have a big impact on the success of your event. If you manage to find out how people are searching for a certain occasion, you can reach a much wider audience. Here are a few tips about how to improve your event SEO:
- Choose the right keywords – the first thing you have to do is fugure out the certain keywords which your potential customers would use. Optimize all the important elements of your posts – title, content, metadata, etc. That will certainly let more people notice the event you are organizing.
- Create some fresh content – a good way to build more traffic is by regularly adding new information and updating the existing one. Write some interesting posts and articles about the certain occasion. And use the event website to provide even more value to the overall brand.
- Allow sharing – if the customers like your event, they will probably want to share it with their friends. So, why not give them a little help? You can start by making the event information and website easier to find. A quick search on the phone has to be more than enough, otherwise the customer might get annoyed and change his mind.
- Make the website more accessible – and last but not least, make the event website more accessible for potencial audience with disabilities. For example, add alternative texts to your images. They will help users who are unable to see the certain image to understand what it is showing. And since the search engines also use alt texts, that will certainly improve your SEO ranking, too.