No matter how much the SEO methods and strategies change over time, the aim of the copywriters remains the same: to create interesting and unique content. You have to remember that when dealing with keywords, search engine rankings, etc. Focus on the customers because they are the ones who will be purchasing your products, sharing your content or telling friends about your business. So, here are a few tips about making the texts or articles more friendly to them:
- An awesome title – the first and maybe most important element of your article. Its aim is to attract people and make them read the whole text. One good title should be direct, catchy and topic-related. And, of course, it has to contain the main keyword for the certain product or service. Just make sure that it sounds natural as well.
- Subheadings for better digestibility – subheadings make every article a lot more readable. They not only guide visitors through the text, but also describe the content to the search engines. So, adding a few subtitles will certainly be of great benefit to you.
- Short paragraphs and power words – power words are a great way to influence the customers and get them excited about your products and services. Such words make the content more energetic and persuasive. On the other hand, short paragraphs (by ‚short‘ we mean no more than 2 or 3 sentences) keep the reader‘s interest and ensure that the whole article is going to be read.
- Call-to-action buttons for more shares – these buttons will allow fans to share the content on social media – Facebook, Twitter, Google+, etc. That way you may get some extra traffic to your website. But remember – only informative and valuable contents will achieve the desired likes and shares. Create such contents and you will have no problems at all!