- Link building is a thing of the past – maybe that is true about manipulative link building methods such as buying links. If you do not want to get a manual action, you‘d better avoid these tricks. However, high quality links from reputable sites are still needed. Just be sure to aim for the sites and blogs which are pretty much relevant to your niche.
- Inner pages don‘t need optimization – a lot of people tend to be concentrated only on their homepages. That can be a good strategy in case we are talking about a one-page website. Otherwise you have to optimize the inner pages, too. Depending on your business, you can have several pages with valuable content for the customer. They may even be able to help you expand the audience reach if you use the proper keywords.
- A few microsites will be useful for the primary page – you should really think about it again. In order to achieve the desired effect, you would have to spend a lot of time and efforts for developing these microsites. Is it really worth it? In most cases, the answer will surely be ‚No‘. If you use the same time for creating content and optimizing your primary site, the effect will be much bigger.
- XML Sitemap increases rankings – Google has specifically said that the Sitemap has no connection with rankings. However, it does have other functions. The Sitemap helps search engines understand better your site‘s architecture and content. So, it is still useful for you.
These are some of the most common SEO myths which mislead many new (and not so new) site owners. Following them will not only bring you no advantages, but might also sabotage your current results. Remember, SEO is beneficial when you use it the right way. Try to clear the mistakes and you will soon see the positive effect on your online business.