SEO has become a main part of any online marketing strategy. More and more businesses around the world use it for building sustainable traffic. However, there are still many untruthful myths about the common SEO methods. Today we are going to review some of them in order to prevent mistakes and misunderstandings. So, are you ready? Let’s start then:
- Keyword stuffing leads to good results – there are many people who actually believe that. Of course, keywords are an important part of your text or article, but you shouldn‘t overuse them. It is always better to seem natural and not make any compromise with the writing quality and style. Keyword stuffing does not add value to the users and won‘t improve your rankings at all.
- It is not necessary to update the site regularly – one of the biggest mistakes you can make. Remember, you always have to maintain your website by adding new content and editing the existing one. Otherwise your current position may easily drop and the competitors would take over. You do not want that, do you?
- Social activity is not important – a lot of site owners still underestimate social media. However, having active and well-developed pages in Facebook, Twitter and other common platforms will significantly increase the traffic to your website. You‘d better use their opportunities in the best possible way.
- I don‘t need mobile optimization – that is definitely the wrong thing to say. Mobile optimization can provide benefits to absolutely every website. Because traffic from mobile devices is going to get bigger and bigger in the next few years. Even if most of your customers are not utilising mobile to buy or research at the moment, that will certainly change in the near future. So, you may just get an edge on the competition by optimizing now rather than later.